The largest furniture retailer in the country, is on a retail expansion spree. With the goal of strengthening niche markets and Omni-channel consumer engagement throughout India, the brand launches yet another brand-exclusive store in Ekkatuthangal, Chennai. The store will establish a haven for high-end furniture items for the people of Chennai with an exciting inaugural deal on a select variety of home and office furniture, including sofas, beds, office seats, and more.
With this launch that marks the brand’s continuing expansion drive, Royaloak Furniture now has 150 business-owned and controlled stores across the country. The launch in Chennai broadens the brand’s Pan-Indian reach even further.
Royaloak Furniture, known for its lifestyle furnishings, offers 10,000+ products for homes, including sofa sets, recliners, coffee and side tables, beds, lounge chairs, dining room furniture, study tables, WFH necessities, and premium bedroom furniture such as queen and king size mattresses. They provide a variety of products made to complement any décor, including classics from the mid-century modern era as well as current and international designs.
The store was inaugurated in the presence of Mr. Vijai Subramaniam, Chairman, Royaloak Furniture, Mr. Mathan Subramaniam- Managing Director, Mr. HS Suresh- Head(Retail), Mr. Prashanth S Kotian- Head (Sales), Ms. Irina Moses- Head (Home Décor), Mr. Sasikumar Sanker- State Head (Tamil Nadu).
Speaking on the occasion, Mr. Vijai Subramaniam, Chairman, Royaloak Furniture said:
“During the past 20 years, we have gained a ton of affection from our devoted clients through experience studios all across the nation. By providing them with a delightful shopping experience, we’ll also keep cultivating a sense of connection and trust among our customers as we move forward. The new outlets are a one-stop shop for furniture and home decor where shoppers from all over the city can get the newest trends and international design at low costs.”
A unique offering of the International Collection of the greatest and most distinctive furniture from America, Italy, Vietnam, Turkey, Germany, Malaysia, and India is available in the company’s showrooms. It offers a wide range of products, such as beds, couches, recliners, dining chairs, mattresses, and other home and office furnishings.
With 144 experiential storefronts around the nation, Royaloak currently has a foothold in more than 150 locations. The brand has recorded remarkable growth since it was launched in Bengaluru in 2010, which is evident from its prominent presence in select Metro Cities and Tier I and Tier II cities.
Speaking at the launch, Mr. Mathan Subramaniam, Managing Director- Royaloak Inc. Pvt Ltd. said:
“Our experience stores are carefully designed to provide the best shopping experience to our clients around the nation. Our goal is to close the gap between the consumer and the furniture-buying experience. To ensure that our customers continue to have faith in our brand, we have also optimized the delivery experience.”
By fusing innovation, experience, and vision with its contemporary, luxurious, and effective furniture, Royaloak Furniture is on a mission to elevate the bar for luxury living.